Posted by CitUpia, As cities worldwide grapple with urgent climate goals, urban congestion, and growing health concerns, micromobility has emerged as a promising piece of the sustainable urban mobility puzzle. But if we want these systems to thrive (truly thrive) we must go beyond infrastructure and embrace the complexity of human behavior, lived experience, and systemic equity. At CitUpia and through the Walk as a Service (WaaS) initiative, we’re committed to reimagining micromobility from the ground up, placing people at the very heart of design, policy, and implementation. This means not only deploying tools (like geospatial intelligence, satellite imagery, and digital twins) but also grounding our innovation in behavioral science and real-world insights. Why Micromobility Needs a Human-Centered Shift Too often, the micromobility system are implemented as top-down technical solutions: bike lanes added, e-scooters introduced, or policies updated; without truly asking: Who are we des

Discover the vital role of public relations in shaping successful urban mobility projects. Learn effective strategies for community engagement, storytelling, and data utilization to build brand trust and support.

Discover strategies to enhance public relations in urban environments, including embracing local culture, using social media effectively, partnering with influencers, hosting community events, and measuring success.